A new class action lawsuit alleges that Target violated biometric privacy law by collecting its customers’ biometric information and identifiers without their consent.
The class action lawsuit asserts Target uses in-store security cameras and video surveillance systems to capture and store the “unique and highly sensitive” biometric data, including facial geometry scans.
“Defendant has not informed individuals, much less in writing that their biometric identifiers or biometric information is being collected, captured, or otherwise obtained,” as stated in the lawsuit.
It is also argued Target has failed to make publicly available any written policy or guidelines for permanently destroying biometric identifiers and biometric information, as required by BIPA.
Target is accused of violating Illinois’ Biometric Information Privacy Act (BIPA) by, among other things, failing to get consent prior to collecting customers’ biometric identifiers.
BIPA mandates that violators pay $1,000 per negligent violation and $5,000 for intentional or reckless violations of the law, along with attorneys’ fees, litigation expenses and injunctive relief.
Payments may be increased or decreased on a pro rata basis.
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