A proposed class action lawsuit was filed against Beiersdorf Inc. in California federal court, asserting that Aquaphor’s “hypoallergenic” baby and children’s healing ointments contain a known allergen. Plaintiffs claim the product’s use of lanolin alcohol contradicts its hypoallergenic marketing.
According to the complaint, lanolin alcohol is a common allergen, particularly risky when applied to damaged skin. Plaintiffs point out that the American Contact Dermatitis Society named lanolin alcohol “allergen of the year” in 2023, underscoring concerns about its inclusion.
Plaintiffs allege they relied on Aquaphor’s hypoallergenic label when purchasing the product but did not experience improvement in skin conditions until they discontinued use—raising questions about whether Aquaphor’s formulation caused or worsened reactions. They argue consumers lack the ability, at the point of sale, to parse ingredient labels and detect allergenic substances masked by the hypoallergenic claim.
The lawsuit insists that true hypoallergenic products should contain very low levels of free lanolin alcohol (typically less than 3 %), and alleges Aquaphor’s formulations exceed that threshold. Plaintiffs seek to represent classes who bought these products, as well as a multistate warranty class where similar laws apply.
Requested relief includes injunctive and declaratory measures to reform labeling and marketing, restitution for purchasers, and damages. The case continues in the Eastern District of California.
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